11.10.2013 | Fashion

TwentyfoursevenThe round-the-clock look

At the office in the morning, a business meeting in the afternoon, lunch with friends in between, and a dinner in the evening: Our clothes often have to meet many requirements. But who has time to change several times a day? Similar to cosmetics, 24-hour fashion products that make you look good around the clock should therefore be a part of any wardrobe. If you want to forgo classic business wear in favor of current statement looks and individual designs, have a look at the new HUGO collection Fall/Winter 2013.

Short boxy jackets are coveted must-haves: They replace blazers for daytime office wear, protect you from air conditioning on long flights, and keep you warm when sprinting from bar to taxi in the evening. The narrow cut pants suit in typical HUGO red is another all-rounder that is equally suitable for the office or for a dinner with friends. Only if you like standing out from the crowd, though ...

For anyone who has stuck with the classic black version in the past years it is now time to show some color to celebrate the 20th anniversary of HUGO. To be precise: several colors, because color blocking is another trend that works continuously through day and night.

But what makes the HUGO products so flexible? Is it the mixture of classic, minimalist styles and feminine details? The elegant yet pioneering aura of the looks? It is all of these together: HUGO manages to attract individual attention without being loud. It often is the small details such as shoulder darts or leather inserts that provide the special highlights – around the clock, of course.


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