Grand Store OpeningHong Kong
HUGO BOSS celebrated the opening of two new stores in Hong Kong with a glamorous event: over 1000 invitees among them also international VIPs and press were present as the new stores were inaugurated in Hong Kong's vibrant Central District and in Kowloon. Customers are now able to experience the entire brand world in the exciting environment of both stores. The highlight of the flagship store in the Central Building is the modern interpretation of a large chandelier that links the different floor levels to each other. The new interior design combines the elegant structure of black steel components with subtle LED-stripes and top-quality textile wall panels. A harmonious blend of glossy surfaces and mirror optics including lots of black and bronze tinted glass, not only epitomizes classical elegance but also meets modern premium standards.
A special highlight of the inauguration event was the presentation of the first BOSS Womenswear collection by Artistic Director Jason Wu which were presented exclusively to the public in the store on March 28.