CLEAN LINESON THE SET OF BOSS MENSWEAR
Scott Eastwood is the new face of the current Autumn/Winter campaign.
Scott Eastwood, youngest son of American actor Clint Eastwood, does not only follow in his famous father's footsteps when it comes to work, he is also just as good-looking. The selected subjects for the BOSS campaign shooting reflected his natural and charismatic personality. Not only Scott Eastwood but also the photo crew was a star cast as best exemplified by the collaboration with Dutch photographer couple Inez van Lamsweerde and Vinoodh Matadin. The shooting took place in the famous Pier59 Studios in New York. For years they have been among the most sought-after fashion and portrait photographers worldwide. Joe McKenna who is one of the most influential stylists of all time was in charge of the styling.
Shot by Inez van Lamsweerde and Vinoodh Matadin the pictures were originally taken in color; only during the editing process the team opted for the puristic aesthetics of black-and-white photography – a stylistic device often used to enhance the personality, therefore perfectly underlining the Scandinavian simplicity of the new BOSS Menswear.