Art in MotionEDIE CAMPBELL FOR BOSS
During the photo shooting for the new Autumn/Winter campaign of the BOSS Womenswear the best of the fashion industry met in New York.
The list of names of all the creative heads involved in the campaign shooting, held at the famous Pier59 Studios, could not be more exquisite: Inez van Lamsweerde and Vinoodh Matadin were behind the camera, Edie Campbell was the model and Joe McKenna was responsible for the styling. Designer Jason Wu, Artistic Director, was at the helm of the shooting. His BOSS Womenswear collection had premiered just a few days prior to the shooting at the New York Fashion Week. In tune with the topic of the new collection, designed by Jason Wu in tribute to HUGO BOSS' roots in classic tailoring the campaign shooting showcased the precise cut and details of individual items. A task which was accomplished with impressive virtuosity by the Dutch photographer duo Inez and Vinoodh.
The very expressional images take full effect even without the help of scenery and additional props: All that counts is the expressive power of fashion and the personality of the model. The DNA of the typical BOSS woman could not have been represented in a better way.
View the current campaign video for further impressions.