16.10.2013 | Fashion

Generation On The Gothe BOSS Orange ▲ glasses

While it can be nice to browse through a guide book to get into the mood for an upcoming trip, the most up-to-date information can be found on the web. Personal recommendations from those who can call the intended travel destination their home are particularly valuable and popular. To make sure that you discover some real insider tips, however, rather than ending up in some strange part of town, it helps to know more about the city guides who are spilling their top secrets... So how do you get the coveted information from a style-conscious, sophisticated blogger with local knowledge?!

This dilemma gave rise to the idea for this year's BOSS Orange Eyewear campaign: A Facebook page where six bloggers from six hip cities let HUGO BOSS Facebook fans look at their cities through the BOSS Orange ▲ glasses – exclusive, up-to-date, and with the hippest insider advice. So if you want to swap traditional sightseeing for a typical BOSS Orange look at Berlin, Hong Kong, Paris, Milan, New York, and Madrid, you have come to the right place. 

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Blogger Emilie recommends exploring the trendy area of Le Canal St. Martin in Paris rather then visiting the Eiffel Tower. Or are you planning a shopping trip to 5th Avenue in New York? Blogger Lougè prefers Spring Street because it has lots of small boutiques and trendy street styles. And fashion blogger Mariano from Milan knows the best boutiques as well as the most beautiful green oasis in the city – the gardens of Villa Reale, a present to the Italian fashion metropolis from Napoleon. More surprising locations and tips from the BOSS Orange Eyewear bloggers can be found exclusively on the HUGO BOSS Facebook page.

Bon voyage! Gute Reise! And godspeed!


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